73 appointment enquiries in 30 days for a Mirpur clinic.

The starting point

A growing dental and diagnostic clinic in Mirpur. Strong word-of-mouth and a reasonable local reputation, but a Google Business Profile with only a handful of photos, 8 reviews, an average WhatsApp response time of over 6 hours, and a website that didn't ask for an appointment anywhere above the fold.

In a category where someone searches "dentist near me", reads reviews for 90 seconds, then either books or moves on, the funnel was leaking at every step.

What we changed

• Google Business Profile rebuild. 40+ photos, full services list, weekly posts, verified hours, owner-on-camera 30-second introduction.
• Review system. Every patient gets a WhatsApp review link 2 hours after treatment, with a polite ask. Negative or neutral patterns flagged to the clinic manager for follow-up.
• Local SEO pages. Service + locality landing pages: "Dental implants in Mirpur AJK", "Emergency dental treatment Mirpur", schema-marked, internally linked to the homepage.
• WhatsApp booking funnel. Click-to-WhatsApp from Google, Instagram, and the website. Quick replies for common procedures and pricing brackets. Median response time dropped to 18 minutes.
• Light Meta ads. Modest spend, targeting Mirpur city. Carousel of services + one Reel of the dentist explaining a common procedure.

What happened

Inside 14 days, profile views had roughly doubled. Inside 30 days the clinic had received 73 distinct appointment enquiries through WhatsApp and the Google "Call" button combined. The Google rating moved from 4.0★ on 8 reviews to 4.8★ on 41 reviews. The clinic's owner was, importantly, the face of the content — and patients arrived already knowing him.

Average cost per enquiry, including the small Meta spend, came in under PKR 240. Monthly bookings ran 3.2× the previous quarter's baseline.

What we'd repeat

The biggest single lever was speed of WhatsApp reply, paired with reviews moving from "stale" to "fresh and frequent." The local SEO pages built compounding traffic but were the slower-moving piece. The Reel of the dentist on camera outperformed every static post by far.

What we'd change

We'd launch the review system in week 1, not week 3. We'd shoot more owner-on-camera content earlier. We'd add a UK-facing service page from the start, because UK families fund dental work for relatives more often than we initially assumed.