20% — concepts
Foundations, terminology and live demonstrations. Enough theory to make the practice make sense — never lecture marathons.
Interest list open No dates published until confirmed
Thrive Skills · Flagship programme
The digital marketing course built on the campaigns we actually run.
Ten to twelve weeks, taught by the playbook Thrive Growth uses for real Mirpur and UK clients. You finish with a measured local or UK-facing campaign, a documented strategy and a reporting dashboard — not screenshots of vanity metrics.
Duration
10–12 weeks
Level
Beginner → campaign-capable
Weekly commitment
Published per cohort
Delivery
In-person in Mirpur (hybrid where announced)
Cohort size
Up to 25 learners (with mentor support)
Outcome
A measured, documented campaign
Cohort dates, instructor, fee and exact schedule are published with each cohort announcement — see "the fine print" below for how we handle fees, certificates and promises.
Who it is for
Read both lists before applying.
This programme fits you if
- You want measurable marketing skills — search, ads, analytics — not "posting"
- You will work on a real local business problem during the course
- You are comfortable with numbers: budgets, conversion rates, reports
- You want to serve Mirpur businesses or UK-facing campaigns credibly
It is not for you if
- You want growth-hack tricks, fake reviews or WhatsApp blasting — we do not teach them, ever
- You expect clients to be handed to you at the end
- You are not willing to write and present reports
How you will learn
20% concepts. 50% guided practice. 30% proof.
Every Thrive Skills programme follows the same practical model: short concept sessions, long supervised practice with mentor feedback, and assessed proof — because employers hire evidence, not attendance.
50% — guided practice
Labs, exercises, critiques and mentor feedback on your actual work, week after week. This is where the skill forms.
30% — proof
A real, measured campaign — strategy document, execution, conversion tracking and a reporting dashboard you can show an employer or client.
Curriculum
Module by module — the complete overview.
01 Marketing foundations & customer intent
- How buyers actually decide
- Intent before channels
02 Positioning, offers & messaging
- Offers people already want
- Message-market fit
03 Search-intent & keyword research
- Query clusters and intent mapping
- Validating demand with real tools
04 On-page, local & technical SEO
- Pages that satisfy one dominant intent
- Local SEO for Mirpur businesses
- Technical hygiene
05 Helpful content & authority
- Content that earns rankings
- Authority without fabrication
06 Google Business Profile & reviews
- Profile optimisation
- Genuine review systems within policy
07 Social content systems & creative testing
- Systems over one-off posts
- Testing creative honestly
08 Meta & Google Ads foundations
- Campaign structure
- Budgets and bidding
- Special ad category rules
09 Landing pages & conversion tracking
- Pages built to convert
- Tracking that proves it
10 Email, WhatsApp consent & follow-up
- Consent-based follow-up
- PECR/ICO awareness for UK audiences
11 Analytics, attribution & reporting
- Which city, campaign and page created the lead
- Reports a business owner understands
12 GEO & AI-search visibility
- Entity clarity
- Expert authorship
- Structured answers
- Original evidence
- Citation-worthy assets
- Monitoring AI referral traffic
Assessment
How completion is actually judged.
"Assessed completion" means exactly that. Your certificate reflects evidence, reviewed by the instructor and recorded against the programme rubric.
Tools you will work with: Google Business Profile, Google Search Console, Keyword Planner, Meta and Google Ads accounts (sandboxed), analytics and reporting dashboards.
Assessment evidence
- Weekly lab and tool exercises
- Search-intent map for a real business
- Campaign strategy document
- Landing page and tracking setup
- Campaign results honestly reported
- Final campaign presentation
The fine print, up front
Fees, certificates and what we will never promise.
Fees & scholarships
Fees are published with each cohort announcement — in PKR, with instalment plans and a limited number of scholarship or sponsored seats where partners fund them. No fee is collected until you hold a written offer showing the full amount, payment plan and refund and transfer rules.
Certificate wording
Certificates state participation or assessed completion — exactly what was measured. We do not call any programme "accredited" or "government approved" unless a formal approval exists and can be verified. Public certificate verification goes live with the first completing cohort.
No guaranteed jobs
Completing Digital Marketing makes you eligible to attempt the internship skills gate — it does not guarantee an internship, a job, clients or income, and we will never tell you otherwise. What we do promise: real practice, honest feedback and verifiable proof of what you can do.
Questions
Before you join the list.
When does the next cohort start?
Dates are announced to the interest list first, and only once the instructor, schedule and seat count are confirmed. We publish no dates we cannot stand behind — join the list and you will hear the moment it is real.
Who teaches this programme?
Every cohort is announced with its named instructor and a real biography — practitioners who do this work commercially, not just teach it. We never publish "instructor to be confirmed" enrolment pages, which is why applications open per cohort rather than year-round.
What does it cost?
The fee, instalment options and any scholarship seats are published with the cohort announcement and confirmed in writing before any payment. Refund and transfer rules are in the training terms.
Will I get an internship afterwards?
Completing the programme makes you eligible to attempt the Thrive Launchpad skills gate. Admission depends on your assessed work, a portfolio review, conduct and mentor capacity — it is earned, not automatic.
Will we spend real ad budget?
Course exercises use sandboxed setups; where a real business partner provides a small live budget, it is managed with the mentor and reported transparently. You will never be asked to fund client campaigns from your own pocket.
What is GEO?
Generative Engine Optimisation — making a business visible and correctly represented in AI-powered search and assistants. The module covers entity clarity, structured answers, original evidence, and monitoring AI referral traffic.
Join the interest list
Take the two-minute fit assessment.
Cohort dates, the named instructor, fees and seat counts are published to the interest list first — and nothing is published until they are confirmed. Joining the list costs nothing and commits you to nothing.
Thank you — your enquiry is in.
It has reached our team and we will reply within one business day. Want a faster answer, or to add anything? Continue the conversation on WhatsApp:
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Thrive Skills
Serious about marketing that measures? Start with the fit assessment.
Two minutes, no fee, no obligation. If the programme is wrong for you, we will say so and point you somewhere better.